Some titles just need a fine-tune for meta-game mechanics such as time gates, in-game resources and psychological components, while others see devs go back to the drawing board and start over. Somewhere between beta and live status, a soft launch gives a window for feedback, revisions and improvements with the aim of producing the most polished end product at time of release.
Now a near-essential part of the modern games-as-a-service approach, the soft launch process provides game creators with actionable data based on the responses of an engaged and often well-informed audience. Developers and publishers alike champion the need for thorough design documents at every stage of the development cycle, but it all counts for nothing if the players don't want to, well.
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